On November 18, the Second ICBC Fans’ Festival was held among 36 branches in China, conducting exclusive activities including live video streaming, fans live show and internet-based charity.

The Fans’ Festival shows four highlights by using prevailing internet thinking. The first is live video streaming. Six ICBC branches carried out live video streaming via “ICBC Mobile” . Fans can watch the festival on real time basis while grabbing lucky money, which enhanced sense of participation. The second is reality show video. Smart Escort, the first reality show in Chinese banking sector was premiered at the festival venues in 36 cities. The third is on-site activities. Characteristic activities were held in 36 domestic cities. The fourth is National Stadium (Bird's Nest) Fly Award. ICBC developed a game named “Three Passes by Riding Alone” on “ICBC Mobile” WeChat public account on the day of event. Winners of each pass and the champion with overall ranking of No. 1 are given a chance to fly over the Bird’s Nest in a helicopter.