On July 31, 2017, ICBC and NetEase Games jointly held a press conference on ICBC Fantasy Westward Journey Mobile Game Moneylink Card in Beijing, launching the first game-themed bank card. Cardholders can not only choose a classic character from Fantasy Westward Journey as image on the card face, but also enjoy various exclusive benefits such as game package, silver coin gift, top-up award, data top-up discount.

In recent years, given demands of all young customers, and has continued to introduce fashionable products and services to meet differentiated, personalized demands of young customers, according to an official with ICBC Personal Banking Department. The main consumers of the game industry and the main users of Internet finance products are young customers. The highly overlapped customer base indicates great potential in the integrated development of game and finance. The cooperation between ICBC and NetEase Games will further attract young players and offer better services to young customers.

The mobile game Fantasy Westward Journey is one of the most classic game products under NetEase Games, and well received by young players. Based on the player’s preference, ICBC Fantasy Westward Journey Mobile Game Moneylink Card uses classic characters in the game, such as Swordsman, Skeleton Elf, Xuan Cai'e and Price Loong as the main design elements of the card face. Apart from other rights and interests attached to ICBC bank cards, first-time customers can acquire a Fantasy Westward Journey game package with a value of RMB 60, and get an award of silver coins equivalent to 12% of top-up amount when charging for the first time before their new characters get level 65, and enjoy a discount of 20% when they purchase designated data package of China Mobile. Meanwhile, cardholders can also participate in promotion activities of ICBC Fantasy Westward Journey Mobile Game Moneylink Card jointly held by ICBC and NetEase Games to win activity prizes.