ICBC Mall has recently completed the first admission ticket festival, where nearly 1,500 scenic spots around the world and nearly 1,000 ticketing agents participated  to provide visitors with in-depth tourism planning around the world through a series of travel services, such as sales of entrance tickets, featured homestay, private car rental, personalized entertainment plans customization and friends-making during the travel. According to preliminary statistics, the ICBC Mall admission ticket festival completed more than 120,000 orders with a transaction volume of more than RMB 86 million.

The admission festival adopts “scenic spot + agent” sales model. Customers can not only enjoy high-quality travel services, but also make customization based on their own needs to get cost-effective, quality consumption experience. In addition, it is a new practice of ICBC Mall to explore the new model of tourism e-commerce and drive tourism consumption upgrading, which is designed to build the travel section of ICBC Mall into a comprehensive service platform integrating “Internet + tourism” and “Internet + tour guide”.

Based on seasonal and local characteristics of tourism, ICBC Mall carried out more than 70 special activities of admission ticket festival. The exclusive ticket channel established together with the Shanghai Disneyland allows customers to enjoy one-stop online ticket purchase and checking. The trip jointly held with Mount E’mei allows customers to feel the unique culture edification. Beijing hot spring season, Gansu Silk Road, Heilongjiang ice season, Xinjiang annual tourism card promotion and other featured activities have also been well received.